Blogs Don’t Make Money
Lesson 5 Module 1
What an odd way to start a course. But it's true.
Blogs don't make money - businesses do.
That is the mindset we're going to have throughout this course.
WHAT IS A BLOG?
When most people think of blogging, they of a personal blog you do for fun.
You write about your blog topic and sprinkle in a dose of personality.
Update it frequently and add in some life updates. That's what blogging is.
Yeah, we're not doing that.
What we are going to do is build a business. Your blog is going to be used as the content marketing arm of your business.
THE ROLE OF BLOGGING
I'm not dissing blogging, it will be a key piece in the monetization puzzle.
Your blog is going to be how we get traffic, how we connect with our audience and central to how we make money.
YOU NEED A PLAN
When you start a business, you create a business plan. You need to do the same thing with your blog.
Many bloggers fail because they jump head-first into blogging - before creating a business plan.
They never figure out who they're writing to, why they're writing, how they're going to get traffic and how they're going to monetize their site.
Without a plan of action, you are not going anywhere.
This course is your plan. It's a tested roadmap for starting a profitable online business.
But I can't do it all for you. It takes doing the work, discipline and being laser focused on executing the plan.
WORK SMARTER, NOT HARDER
Hard working people are the worst. What, they don't appreciate time? Time is our most precious asset. And yet, there they are, toiling away for hours on end.
Nonsense, I say. You are not a monkey, stop acting like one.
Find a way to do what you do faster. Find a way to automate what you do. Or, just outsource the most time wasting tasks.
As an online business owner, we work with our minds, not our hands!
This is something to keep in mind as you progress on your blogging journey.
Many bloggers get into the trap of blogging sideways. That's where you do tons of work, but never move forward.
It's so easy to fall into these traps. I've found that when I fall into the trap of working too hard, it's probably to avoid doing something really important.
THE RIGHT MINDSET
There is no trick to becoming a profitable blogger. Forget the get rich quick nonsense.
Starting a profitable blog is a slow grind. It's a process. It's a journey.
We're going to build this thing brick by brick, from the bottom up.
Every day we will lay a few bricks and work our way towards having a successful business. We are going to work with a plan and a purpose.
If you approach this journey with the right mindset - you are going to make it.
Ready to take the first step? Let's do this!