Why Choose A Popular Niche
Lesson 10 Module 2
Choosing a popular niche might sound like a bad idea at first.
After all, does the world really need yet another personal finance blog? Should you really create a parenting blog, knowing full well how stiff the competition is?
THE NICHING DOWN MYTH
Many gurus teach you to niche down into a very specific topic - so the competition is weak. They want you to niche down into a micro-niche.
Hey I have an idea! Keep niching down until no one cares about your topic!
Here’s a better idea. Find a popular niche that everyone is making a sh**load of money in. Yeah, do that!
Look at the magazines at the grocery store.
These large media companies are not going to waste their time by niching down. They are going to focus on huge niches that bring in even bigger advertising dollars.
Why would you be different?
Rather than niching down, we're going to do the opposite: choose a popular niche.
Let me explain why.
- 1THERE'S MONEY TO BE MADE
If lots of bloggers are making money in a certain niche, that's probably a good niche to choose.
I know you want to be original because you’re so unique and awesome. Well that’s great. But you have to be careful in creating something so niche that you’ll have trouble finding readers.
Don’t try and re-invent the wheel. This isn't about being the "first" at something or the "best", or even about finding a unique angle to approach a subject. It's about making good money.
And hyper competitive niches means there’s money to be made.
- 2THERE'S MONEY TO BE MADE
These bloggers have already done the heavy lifting. They have already tested countless methods and strategies of getting traffic and monetizing their blogs.
You can see what they promote and how they promote it. You can get on their email list and see how they do their marketing.
If you see a successful blogger, learn how they do it and... do it better!
- 3THERE WILL BE LOTS OF PRODUCTS TO PROMOTE
While you might be the only blogger who blogs about goldfish, you're not going to find an affiliate program to monetize your goldfish blog.
By choosing a popular niche, you are guaranteed to find lots of affiliate products to promote.
In the next lesson I'll go over the most popular (and most profitable) niches.