Pinterest Traffic Tips For New Bloggers
Welcome to my ultimate beginners guide to setting up a Pinterest business account designed to get traffic to your new blog.
Pinterest is an awesome traffic source for new bloggers - and yet many new bloggers complete ignore Pinterest. Big mistake!
In this mega blog post I'm going to take you from nothing to a Pinterest business account set up to drive lots of traffic to your new blog.
Giddy up, let's get started.
What Is Pinterest And How Does It Work?
Pinterest is a visual search and discovery engine where users can save ideas to try later. It's like Google search but with images.
An easier way to think of Pinterest is like a digital version of an old-school corkboard where ideas are saved to.
These ideas are called pins and they are placed inside of boards.
For example, a keto recipe would go inside a keto diet board. Or a stock trading guide would go in an investing board. For my blog, a pin about Pinterest traffic would go inside my Pinterest marketing board.
There are also group boards on Pinterest. These are collaborative boards which have more than one contributor. More on this later!
Why Pinterest Is Awesome For New Bloggers
Remember, Pinterest is a search and discovery platform, which means its' users are on there to look for new ideas or solutions to problems.
In other words, they are looking for your content.
Pinterest, unlike social media sites, is designed to send you traffic.
Best of all, Pinterest is perfect for new bloggers because you can start getting traffic from Pinterest right away.
While there is a slight learning curve when you're new, there is nothing in the Pinterest algorithm that punishes new users and new pins.
On the contrary, fresh pins are exactly what Pinterest wants!
But there's more:
Google search traffic is great - if you can get it.
If you're a new blog you can forget about getting Google search traffic, it's not going to happen. Let me explain why.
Google will ignore new blogs.
Google will not show love to new blogs, period. New blogs lack quality backlinks, lots of content, social media shares and domain age - all important ranking factors.
Social media sites suck at sending blogs traffic
Forget about trying to pry Facebook, Instagram or Twitter users off the platform, it's not going to happen.
Social media sites get a lot of traffic - but they are not designed to send you any of it. Their number one goal is to keep you on the platform to show you more ads.
But Pinterest? Pinterest is all about new content discovery.
Unlike social media sites, Pinterest is designed to send you traffic.
That's because Pinterest isn't a social media network at all, it's a search engine just like Google.
Pins last forever
Think of the average lifespan of a tweet, Instagram post or Facebook update. It can be a few hours - tops.
Now think of your reach. You are lucky if even 5% of your followers see your latest update.
On Pinterest, the exact opposite happens. The pins you post to Pinterest will stay on the platform forever.
I have actually tried to delete old pins but people keep sharing them. I have years-old pins that are still making their way through Pinterest, showing up in peoples' feeds. Years later, they are still showing up in search results.
That’s the power of Pinterest.
Is Pinterest For All Blog Niches?
You might think your blog content isn't suited for Pinterest. Think again. Many niches can be successful on Pinterest.
In my "how to pick a niche" blog post, most of the profitable niches I listed do very well on Pinterest.
While home decor, crafts, recipes, and weddings are huge on Pinterest - so are blogging, freelancing, personal finance, and weight loss to name a few.
If your niche is about helping people improve their lives, it's going to do very well on Pinterest.
Even if your niche is guy-centric, it can still do well on Pinterest. Think about it this way, if 80% of Pinterest users are female, and there are 300 million active users, that means there are 60 million active male users on Pinterest.
What other platform has 60 million male users and sends more traffic than Pinterest? I'm waiting... there isn't one!
Pinterest demographics that may surprise you
If you're still not convinced that Pinterest is the traffic source you should focus on, maybe these numbers will change your mind:
Why New Bloggers Should Focus On Pinterest Only
So you start a blog, write a few blog posts, put some ads on your blog and what happens? Crickets.
For many bloggers, traffic is the most challenging part of building a successful blog.
There are so many different traffic sources:
When you're a new blogger you'll be tempted to try everything to get traffic to your new blog.
That's where the problem lies. When you try to be everywhere, you end up being nowhere.
If you try to learn them all, you will end up knowing a little bit about everything - but you will not master anything!
Instead, focus ALL of your energy on ONE traffic source.. and DOMINATE it!
Let's get started by setting up your Pinterest account.
STEP 1: SET UP A PINTEREST BUSINESS PROFILE
If you already have a Pinterest account you can convert your personal account to a business account here.
If you go that route, be sure to set your non-business related boards to Private.
To start fresh, you can sign up for a Pinterest business account here.
Add a username
Choose a username that matches your blog title. Mine is pinterest.com/sixfigurebloggers. (Follow me!)
Choose a profile image
Add a logo or a headshot. You can design a logo for free using Canva. Look for the logo templates.
Choose a business name
Since Pinterest is a search engine, keywords matter. Add a couple of keywords to describe what you do. Here are a few examples of good display names.
I might actually change mine to Six Figure Bloggers | How To Make Money Blogging.
Add a bio
Write a one or two sentence description of what your business is about. The best bios focus on how you can help your ideal reader.
As with everything Pinterest, use keywords in your bio.
Mine reads "Hi I'm Edwin. I help people just like you escape the rat race and launch a money making blog. Take my free 5 day eCourse to get started. Let's do this!"
STEP 2: CLAIM YOUR DOMAIN AND ENABLE RICH PINS
Not all pins look the same. Rich pins stand out and will drive more traffic to your blog.
With rich pins enabled, your profile picture title and description are prominently displayed.
In order to get rich pins enabled on your account, you'll have to take the following steps.
Claim your blog
Go to the Claim section in your account settings and add your domain name.
Select the "Add HTML tag" option.
Copy the meta tag, we'll be adding it to your blog next.
In WordPress, go to SEO > Social > Pinterest and paste the tag there.
Add Open Graph tags
To get rich pins your blog needs to output "open graph metadata" so Pinterest can grab data from your blog post like your blog icon, the date, title and description.
To add them, again in WordPress, go to SEO > Social > Facebook and enable Open Graph metadata.
Apply for rich pins
Submit any live blog post to the Rich Pins Validator tool. If you claimed your blog and added open graph tags, it will pass validation.
After it has been validated you can apply for rich pins.
STEP 3. CREATE AND POPULATE 10-15 BOARDS
As I mentioned earlier, Pinterest is made up of pins that are saved to boards. Before you can start making and saving pins, you need a place to put them.
Create 10-15 niche specific boards
Use your blog categories to help you create your 10 to 15 boards that relate to your niche.
You should create boards about topics you write about or plan to write about.
Don't be afraid to really niche down into smaller sub-niches. The more specific you can make your board the better. I've even found some niche-specific boards show up in Google search results.
Here are some of my board titles:
I also have a Best of Six Figure Bloggers board to showcase only my own content.
Don't get fancy with the board title. Pinterest needs to be able to find the keyword in the board title.
Fill out the board description with additional related keywords.
For example my How To Start A Blog board description reads "Step by step guide on how to start a blog and make money for beginners."
Begin adding pins to your boards
When you're new on Pinterest you might not have any pinnable content yet. That's perfectly fine.
Start by saving other peoples' content on Pinterest. We want Pinterest to see us as a curator of great content.
As you create more content you can start prioritizing posting your content instead.
If you save content on Pinterest that consistently gets good engagement, your overall profile will benefit.
Follow similar accounts
In order to populate your own Pinterest feed with great quality pins, you need to follow a few accounts first.
Do a keyword search for your niche and follow the accounts that have pins at the top of the search results.
You will probably end up getting a few followers of your own by following a few accounts first. You can start with my account: https://www.pinterest.com/sixfigurebloggers
The real benefit of following high-quality accounts is that your Pinterest feed will be populated with only high-quality pins you can save on your Pinterest boards.
STEP 4: BEGIN PINNING YOUR CONTENT
Now that you have your Pinterest account set up, it's time to start creating your own pins.
How to design your own pins
There's plenty of ways to create pins:
- Pay a designer on fiverr.com ($5 per pin)
- Hire a freelance designer on upwork.com (pay by the hour)
- Buy photoshop and learn how to use it (expensive and time-consuming)
- Use canva.com to make them yourself (free and easy)
The best option is to use Canva to design your own pins.
I create all of my pins for free with Canva.
Look for the Pinterest graphic templates and find a design to work with.
All you have to do is change out the image, edit the font and text, save the file and upload to Pinterest. Easy peasy!
Create multiple pins per post
Even if your blog is new and you don't have a lot of content, you can still be successful with Pinterest.
The trick is to create multiple pins for each article. Each one will have a different image and pin description but link to the same URL.
I create anywhere from 5-10 different pins for each of my blog posts. This way only a handful of blog posts can turn into 50+ unique pins.
Publish your pins to pinterest
There's a few ways to add a pin on Pinterest.
STEP 5: JOIN GROUP BOARDS
Posting pins on your account can get you some traffic. But if you really want more exposure on Pinterest, you need to put your pins in front of a larger audience.
That's where group boards come in to play.
What are group boards
As I mentioned earlier, a group board is a collaborative board where different members can add content to the board.
Originally, it was intended for a small group of people to contribute ideas on a project.
For example, a wedding planner could invite a bride to be to a group board so they can share ideas.
Marketers sort of took over group boards and now they've become a way to get more exposure to your content.
Find niche boards to join
While Pinterest boards aren't as useful as they once were, you should still join curated boards within your niche.
To find group boards you can do a search on Pinterest and search in board names.
You can also search for keyword + group boards to get better results.
You can identify when a board is a group board by the circle in the lower left hand corner showing multiple users.
Once you find a group board you like, send a message to the board owner asking to join their group board. The owner of the group board will be the first person listed under Group members.
Be selective and only join boards where the pins posted closely align with your own content.
If you find a board that's full of spam or off-topic pins, do not join these boards. What will happen is pins you post will get zero engagement and you'll actually be hurting your entire account.
STEP 6: SIGN UP WITH TAILWIND
If you want to be successful on Pinterest you need to use Tailwind. There's just no way around it.
Tailwind is a Pinterest-approved scheduler that helps you automate your Pinterest marketing. Here's what you can do with Tailwind.
Pinterest wants you to be active on the platform. According to Pinterest's own best practices page, they recommend and reward creators for being consistent:
"Add new Pins over time rather than uploading a bunch at once. This helps you reach a wider audience. You can schedule Pins up to two weeks in advance with our scheduling tools, or plan even further out with tools from approved Marketing Partners."
The Tailwind Scheduler is great because you can create content in batches, then schedule out your pins to be shared for months in advance. Best of all, Tailwind will actually recommend the best time slots to post when your audience is most engaged.
The only way to succeed in Pinterest is to see what is working & do more of it and see what's not working and stop doing that.
Using Tailwind's Analytics you can see so much data about your account, your pins and your boards.
If you see a certain group board doing well, post more often in it. If you see a group board doing poorly, leave it altogether.
The same applies to your pins. If you see a certain style doing well, add more with the same style. And if you see a blog post doing well, create additional pins for that post only.
Looping your pins is when you recycle your old pins and post them again. While it's important to create new content for Pinterest, if you have good performing pins they deserve to be shared again.
With the Tailwind Smartloop feature you can schedule your best pins to post again and again to the boards you specify.
Smartloop is not spamming and is not against Pinterest's TOS. There are built-in controls within Smartloop to prevent you from saving the same image to the same board too closely.
You can see the performance of each of your looped pins too. So if any are not performing well you can just remove them from the loop. As you continue to do this throughout the months ahead you will eventually be pinning only high quality pins that receive engagement.
Tailwind Tribes are groups you can join within Tailwind where users share each others' content.
The way it works is like this:
Let's say there's a group of fitness bloggers who started a Fitness tribe. You have a fitness blog too so you join the tribe.
You can add a pin to the tribe and the other tribemates can share your pin with their audience. Can you see just how valuable this is for a new blogger?
Each tribe has its' own rules, but most of the time the rule is for every pin of yours you add to the group, you have to share a pin from your other tribemates.
Tailwind Tribes is by far the best way to get traffic to a new blog.
Let me say that again:
Tailwind Tribes is the best way to get traffic to a new blog.
If you use this link to sign up with Tailwind you can schedule up to 100 pins for free (no credit card info required). Plus you can join up to 5 tribes and add up to 30 pins to your tribes per month.
If you found this post helpful, please save it on Pinterest in your Blogging or Pinterest marketing boards.